How Russell Wilson patiently built his net worth with $14m worth of endorsements and a series of off-field moves
Russell Wilson, quarterback of the Denver Broncos, has been under a lot of scrutiny since he was traded this past offseason. His play on the field has been lackluster. Broncos fans and even his own teammates have been disappointed with the quarterback this season.
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Off the field, however, the Denver Broncos quarterback has made all of the right plays when it comes to his financial stability. The Super Bowl winning quarterback is worth $135 million, according to Forbes magazine. He ranks in the top five when it comes to NFL salaries, as he recently signed a five-year extension worth $245 million.
His endorsement deals alone have helped him earn $14 million. His endorsement deals are with some of the biggest companies including Pepsi, Nike, Wheaties, Levi’s, American Family Insurance, United Way, Alaska Airlines, Microsoft, Duracell, Bose, Braun, and the Larson Automotive Group.
Russell Wilson's investment opportunities
Russell Wilson and his wife Ciara invested in Major League Soccer's Seattle Sounders franchise as minority owners in 2019. In 2010, the Broncos quarterback invested in the Portland Diamond Project, an organization that is working to add a Major League Baseball expansion team in Oregon.
In 2015, the quarterback invested in LUVO and the Reliant Recovery Water brand. Two years later, he invested in TraceMe as well as the Molecule Mattress Company.
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Russell Wilson and Ciara have been added to the MLS Seattle Sounders ownership group,
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Russell and Ciara also created their own production company called Why Not You Productions. The production company will be creating new, scripted programs on Netflix that will debut within the coming year.
In 2020, the couple created the R&C The Fragrance Duo Line, a fragrance line.
Russell Wilson has also used his wealth to give back to others
Russell Wilson may be one of the wealthiest professional athletes, but he also uses his platform and financial stability to give back to others. In October 2020, the Wilsons donated $1.75 million to rebrand a Seattle-area charter school, which they named the "Why Not You" Academy.
During the height of the COVID-19 pandemic, the now-Broncos quarterback donated one million meals to the Food LifeLine food bank in Seattle, Washington, to help those who are struggling.
In December 2020, he and Ciara created the "The House of LR&C," a store that sells sustainable products good for the planet. The store is located in Seattle, Washington. Three percent of the store's profits are donated to the "Why Not You Foundation" to help those in the surrounding community.