Mr Beast pulls crazy flex in response to stratospheric cost of 2023 Super Bowl ads
Super Bowl ads are notoriously expensive, but they are apparently not the only way for potential advertisers to reach a massive audience. Last year's big game drew nearly 100 million viewers, something popular YouTuber Mr Beast believes he can do with ease.
Joe Pompliano pointed out the incredible price of an ad during the game, which has skyrocketed, on Twitter:
"Cost Of A 30-Second Super Bowl Ad- 1967: $42,500, 1970: $78,000, 1975: $107,000, 1980: $222,000, 1985: $525,000, 1990: $700,000, 1995: $1.2 million, 2000: $2 million, 2005: $2.4 million. 2010: $3 million, 2015: $4.25 million, 2021: $5.5 million, 2022: $6.5 million, 2023: $7 million."
Reaching a major audience has really never been more expensive, but Mr Beast, who boasts 131 million subscribers on YouTube, can help with that.
@JoePompliano Crazy. If anyone wants to reach 100M people for less then $7M just let me know 😂
In response, he tweeted:
"Crazy. If anyone wants to reach 100M people for less then $7M just let me know."
Mr Beast is known for his philanthropic endeavors. He believes he can help a potential advertiser reach perhaps an even bigger audience than the NFL Super Bowl would for a far lower price.
The big game has long been the pinnacle of advertising, the mountaintop that companies would need to get their commercials on. With the onset of social media and creators with stunningly large audiences, those days might be ending sometime soon.
Super Bowl ads: Why do companies pay so much for such a short amount of time?
Thanks to inflation and the rise of the digital age, getting a Super Bowl ad is now likely the biggest advertising cost a company has with relative ease. $7 million is a huge budget for one advertisement that airs for half a minute.
The reason companies are so willing to throw money at that TV spot is because there are so many people watching. In the United States, nothing is watched more.
The commercials are potentially as much of an attraction as the game itself, so advertisers know there's no value that can truly be placed on that.
However, if people like Mr Beast seek to change that, there's a very real possibility that the advertising game will change forever.