"Canelo-Bivol did over 600k buys" - Eddie Hearn believes Canelo Alvarez hasn't lost his star power in DAZN
![Canelo Alvarez (left), Eddie Hearn (center), Dmitry Bivol (right) [Image courtesy of Getty]](https://staticg.sportskeeda.com/editor/2022/06/92a75-16542690289319-1920.jpg?w=500)
In an interview with Thaboxingvoice, Eddie Hearn gave his opinion on Canelo Alvarez's drawing power with DAZN. Leonard Ellerbe, the CEO of Mayweather Promotions, stated that Alvarez vs. Dmitry Bivol was a bad pay-per-view event and that working with DAZN had diminished the Mexican's star power.
Hearn responded:
"Canelo-Bivol did over 600k buys. How is that a bad pay-per-view when Canelo vs. Plant did 700k buys, which was a fight for the undisputed championship against an American? Leonard says about how Canelo has lost his star power going on DAZN, you know that they talk about that fight was bad for Canelo Alvarez."
Hearn went on to state that Alvarez has only been with DAZN for a short time, yet he is now one of the highest paid athletes in the world:
"He's boxed on DAZN for two years. If you read the Forbes list or the highest paid earnings list [Canelo is on there], yeah why do you think that is? Because of his relationship with DAZN, because of his star power and he's worked."
Furthermore, Eddie Hearn said that he was confident the numbers for Alvarez vs. Bivol were outstanding. He feels the numbers for Alvarez vs. 'GGG' 3 will also be good.
Watch the interview here:
Canelo Alvarez vs. Gennadiy Golovkin 3
After many years of waiting, fans will finally get to see the trilogy fight between Canelo Alvarez and Gennadiy Golovkin. Their first fight was a controversial split draw in 2017, while the Mexican squeaked out a win in their second contest in 2018. This third bout will determine the better boxer between the two.
Alvarez, now 57-2 after his loss against Dmitry Bivol at light heavyweight, is returning to 168lbs to fight 'GGG'. Scheduled for September 17, 2022, the location for the trilogy bout is yet to be disclosed.
The pair have already shared 24 rounds in the ring and will have the opportunity to add another 12, provided their next fight goes the distance. In this match, Alvarez will be defending his WBA, WBC, IBF, WBO and The Ring Super Middleweight belts against Golovkin.