8 inspiring Indian sports advertisements
Indian sporting culture and advertising has been synonymous. With the advent of colour televisions in the 1980s, advertisements began to make their way onto the tv channels. One of the sure-shot ways to unite the audience through a single advertisement would be to make it sports-centric. Over the years, whether it is a sporting event or a sporting star, none of them are complete without advertisements. In the day and age of social media and marketing, more and more interesting advertisements are being made everyday. Here is a look at eight iconic and heartfelt Indian commercials.
#1 Sachin Tendulkar - Pepsi
This used to be one of the most popular advertisements around early 2000. It was widely appreciated because it was during the time when Tendulkar was at the peak of his career. This began the cult of hero worship. Millions of people around the world followed this little man from Mumbai who was redefining the game of cricket.
Every child who played gully cricket wanted to be like him. That is why, when the kids in the ad realised that their hero was hiding beneath the mask, they were spellbound with surprise and admiration.