8 memorable Cricket World Cup ads and songs

Virat Kohli in the Bleed Blue campaign (Credits – BCCI)Cricket matches are less of shootout battles and more of wars fraught with innumerable strategies and gambits. We, as fans, are inundated with scores of memorable knocks and precise deliveries during the course of a World Cup. Now, while we may not remember every one of the great performances we witnessed during a World Cup, some ads and songs transcend time and are eternally evergreen.Some of us have trouble remembering the Periodic Table, but we can recite the lyrics of Come on India dikha do. Music resonates with us on a deep level and played rightly, it amplifies the content it supports. Along with some memorable songs, there have also been a number of ad campaigns which have blown us away with their freshness.Here are some memorable songs and advertisements from the World Cups gone by which have stood the test of time and are still as memorable and fresh as they once were:

#1 Pepsi - Nothing official about it

Ambush marketing is often subtle, designed to encroach upon the original right holders without explicitly tooting your horn. Sometimes they aim to hide the fact that they are not the official sponsors and they try to have their say through indirect means.

There was nothing subtle about the Nothing Official About It ads which actually featured players shaking their heads at the official drink. Heavily laced with irony, these ads proclaimed in your face, that while Pepsi is not the official drink of the Cricket World Cup, a lot of cricket traditions deemed as official have nothing official about them either.

This was a landmark stone cast in the battle between Pepsi and Coca Cola and is one of the most famous cases of ambush marketing in sports in India.