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Top 10 WWE heels from the Attitude Era and beyond

HBK turns on his Rockers partner Marty JannetyWhile wrestling’s good guys, or babyfaces, may sell the most merchandise and get the biggest cheers, it’s the bad guys, or heels, that drive the storytelling.Without someone that the fans can really hate, the faces seem incomplete somehow. Further, there’s an art to being a truly despicable heel in wrestling, and these 10 guys have painted a masterpiece in modern professional wrestling.

#10 Kevin Owens

Owens would injure his best friend for a championship belt, and he has.

Kevin Owens has only been on the WWE main roster for a few months, but he’s already made one thing clear: He doesn’t mind being hated. 

During his time in NXT, he turned on long-time best friend Sami Zayn on the way to a title there, and he’s been brash and spiteful since his rise to the main roster. Far from a pro wrestling novice, Owens has mastered the subtle acting techniques necessary to be a good heel, like his walking out on matches that don’t matter to him and mocking every aspect of his opponent’s performance.

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