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5 Reasons why John Cena's heel turn would be "Best for Business"

There has been a lot of debate going around wrestling fans on whether John Cena should align with the dark forces and turn heel. He has been a baby face for more than a decade now; but as time passed, he has turned into one of the most polarizing superstars in the roster.Cena’s face has been there on everything from pay-per-view posters to milk cartons and he is without much argument, the real face of WWE at the moment. And turning such a superstar heel is making WWE think twice about pulling it off which has left the fans in frustration.Despite all the hesitations and doubts of the WWE, turning Cena would be a ‘best for business’ move and here are the reasons why. 

#5 Eliminating the 50-50 response

While half of the arena would be chanting ‘Let’s go Cena’, the other half would be screaming their hearts out saying ‘Cena sucks’.

It is a big problem that the WWE has been facing for a long time. Their fan base is visibly split into Cena lovers and Cena haters and if the company wants to unite them, the best way would be to turn Cena heel.

The fans currently loyal to the Cenation leader would feel betrayed when he finally turns heel, which in turn aids the run that he will have as a bad guy.

Taking away the 50-50 reaction from the crowd would be a big achievement for the creative team and they have no other option to erase it rather than a heel turn from the 15 time world champion. 

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