5 Reasons why Ruthless Aggression Era was better than the Attitude Era

Nowadays, it’s hard to discuss WWE without someone saying “Boy, Attitude Era was the best and this PG Era sucks. WWE should bring back The Attitude Era”. But Ruthless Aggression Era is hardly ever mentioned and is often overlooked.To me, the Ruthless Aggression Era was professional wrestling at its purest form. Why? Because it was fresh, aggression was the new breed, Divas matches were entertaining, new stars were rising up. Overall Ruthless Aggression Era was more about professional wrestling than anything else. The Ruthless Aggression Era gave us some of the greatest wrestling and stories in the WWE history, but it is not as celebrated a period as it deserves to be.Here is a look at the reasons why the Ruthless Aggression Era was better than The Attitude Era.  

#1 Brand Split

With an excess of talent employed as a result of having purchased WCW and ECW, WWE needed a way to provide exposure for all of its talent. This problem was solved with the roster split in half and the talent assigned to either Raw or Smackdown in a draft lottery.

Vince McMahon wanted competition within WWE as which brand (Raw or Smackdown) was better. Eric Bischoff was hired by WWE to be the general manager of Raw. Bischoff’s wrestling innovation in WWE included the “Raw Roulette” and the Elimination Chamber.

Paul Heyman was the head writer for Smackdown and later served as the general manager as well. He is credited with being the creative force behind the successful so-called “Smackdown! Six”.

With minds like Bischoff and Heyman not only the booking was great but, the string of high-calibre matches over the Ruthless Aggression Era were great.