5 ways to make sense of Bad News Barrett losing his matches

There have been one question raised ever since Bad News Barrett started losing matches after becoming the Intercontinental Champion. And that’s ‘Why?’Why is it that a gimmick that was over to begin with has been given to take the burden of losing matches and why do all his reigns not have a single memorable moment? All this seems to have made him lose his momentum, which is a disappointment since he is one of the few fun characters on the main roster.There may be a silver lining there after all. If you think about it, there is. Here are five ways to justify his losing streak.

#5 He\'s a heel after all

In the realms of the WWE, which is still more fictional than non-fictional, Bad news Barrett has always been a gimmick suited for a heel. And that is quite apparent. The audience is supposed to boo this character out of the building. And since he’s losing matches that means that he is not a credible champion and that he does not deserve to carry it around his waist or on his shoulder or be anywhere near it. 

That makes one want to see his opponent win the title even more.