The US Title Open Challenge- 5 Best things about this gimmick

John Cena for the first time in a long time is back to the mid-card. This is precisely done to bring back some prestige for the US Title. For the third week in a row, John Cena defended his title on Raw. The longest reigning US Champion Dean Ambrose, Stardust and Bad News Barrett all went after the title, worked great matches and lost to John Cena.There are definitely discussions about how Cena is burying the mid-card and doing what he’s known to do- win. But having Cena lose straight after winning the title just recently will affect this gimmick of an Open Challenge immensely.Here’s why this gimmick works on so many levels-

#5 The Element of Surprise Part 1

The one thing that nobody can predict is who’s going to walk through that curtain to answer Cena’s call for an open challenge. It could be anybody and over the past three weeks it has been someone you wouldn’t even have thought about. This gives this gimmick a certain unpredictability- an art under the threat of extinction given the various platforms available for spoilers to make their way through. 

It has been quite sometime since we saw the audience get surprised and give loud pop to someone making their way to the ring. You don’t know who Cena is going to face next. Such minimal amount of advertising works in this gimmicks favor.