London Olympics 2012: So who really cares?

Divisions cut across the population of the Earth and distinguish human being from human being, creating a world of cultures, forgotten histories and mistrust. As we, the civilization of man, has aged, development in the form of technology and perspectives has botox-ed the wrinkles and has guaranteed that future generations look upon us with dawdling eyes at our forever newness and herculean progress.

Although, the human knees seem to fall prey to this one giant who has constantly manned over minds and directed its powers for the better of society, or so it believes. Religion. The belief in the being who presides up above, looking over your every move, analysing your every thought and moderating your every action. The birth of Jesus Christ is why we co-exist (or exist, however you like it) in the year 2012, in the traditionally accepted Gregorian calender. And the fact that the Olympic Games began well before the thought of Christ even came into existence underlines its historic importance and significance to the world of sport.

According to excavated records, the first Games were held way back in 776 BC in honour of Zeus, whose lightning was once very famously stolen, and since had been played on a regular basis until it was made ‘official’ to the world in 1896 when it became a competitive tournament between nations of the world. It’s 2012 now and while its importance to the athletes themselves is of the highest order, and while London insists that it will put on a spectacular show, the interest of the people is diverted to other medias of distraction, example Batman and his escapades.

As the Roman numerals behind the venue gradually increases, there is an inverse relation to the curiosity and level of interest shown by the masses. Pages of newspapers are dedicated to the games and athletes and their prospects, but apart from sticking your tongue to your thumb and lightly turning the page, it isn’t of any use.

While historically important, the Olympic Games hold minimal value for fan reputation. You don’t see an over-enthusiastic Argentina football supporter shoving his face into yours screaming ‘we have an Olympic gold, fool’. The schedule of the Olympics is such that it clashes with the build up to the various football leagues starting around Europe. Swimming and the track events are watched only when names like Michael Phelps and Usain Bolt illuminate the screens and other events haven’t been heard of or imagined by the common man (Equestrian, anyone?)

Don’t get me wrong, the Olympic Games is a fantastic stage to demonstrate true sportsmanship and diligence and determination, but the interest of the world is waning and the Olympics needs a thorough makeover. They’ve already got Danny Boyle to direct the opening ceremony, which not only brings a popular name on board but reigns in the minds of a million more.

In India, every Olympic Games is preceded by massive fanfare and how ‘this year we have the best bunch of all. There will be no stopping us’ and is proceeded by jeers and judgmental sips of chai. It’s the great Indian story. We build hype, chant slogans and brush it back to the drawing board. But this year. Maybe this year…