Team India’s official ceremonial dress for Paris 2024 Olympics to be designed by Tasva by Aditya Birla
Renowned Indian fashion designer Tarun Tahiliani along with Indian menswear brand Tasva by Aditya Birla Fashion and Retail announced its partnership with Indian Olympic Association today (June 18). The company will be acting as the official ceremonial dress partner of the Indian athletes at the upcoming Paris Olympics 2024.
Tasva will design the Indian contingent's attire for the ceremonial affairs in the Summer Games. PT Usha, the President of the Indian Olympic Association, said in a statement today:
"We are delighted to welcome Tasva as our ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. The elegant designs and commitment to excellence that Tasva embodies will ensure that our athletes not only perform at their best but also represent India with pride and style. We are confident that this collaboration will add a new dimension to the Olympic experience for our team.”
Tarun Tahiliani, who is also the chief designing officer of Tasva, said regarding the partnership in the same statement:
"The aim was to create a look that represents our cultural heritage, incorporates the colours of the Indian flag, and, most importantly, embodies a new, dynamic, agile, and youthful India. We wanted the athletes to feel comfortable yet look formal, with tailored shapes that make them confident as they set out to represent our vibrant country. Tradition is honoured while standing on a global sporting arena.”
As understood from Tahiliani's statement, the attire designed for the Indian athletes is intended to represent he colors of the Indian flag and uphold the cultural heritage of the country at the global stage.
Brand head of Tasva, Ashish Mukul, expressed his delight:
“We are honoured to be the ‘Official Ceremonial Dress Partner’ for the Indian team at the Paris Olympics 2024. At Tasva, we believe in celebrating the spirit of India, and this partnership allows us to showcase our rich heritage and contemporary style. We look forward to contributing to the memorable journey of our athletes and feel privileged to support them as they strive for excellence on the world stage."
India at the Paris Olympics 2024
The Indian contingent at the Paris Olympics 2024 will be led by stalwarts and former Olympic medalists Neeraj Chopra and PV Sindhu among other notable athletes. There will be a good number of names who will be debuting at the Summer Games but also hold the chance of securing a medal in the process.
The Paris Olympics will commence on July 26 and conclude on August 11.