Aryna Sabalenka joins Serena Williams as brand ambassador of $1.1 billion-worth luxury watch brand
Aryna Sabalenka's star continues to shine both on and off the court. On the heels of her triumphs at the Australian Open and the US Open this year, she has now bagged a lucrative endorsement deal. She has joined the ranks of the luxury watchmaker Audemars Piguet as a brand ambassador.
The brand is synonymous with opulence, with collection of their exquisite watches being a must for those with a taste for finer things in life. Sabalenka isn't the only tennis player to team up with them, as 23-time Major champion Serena Williams has been on their roster since 2014.
Aside from her aforementioned victories at the Majors, Sabalenka also recently captured her third consecutive title at the Wuhan Open. Having been a consistent performer for nearly half a decade, she has now positioned herself as among the very best with her achievements this year.
It is no wonder that Audemars Piguet chose her for the role. Despite her dominating style of play on the court, Sabalenka's effervescent personality has made her stand out among her peers. The watchmaker released a statement welcoming her to their family:
"A powerful new partnership. We are excited to welcome indomitable tennis champion Aryna Sabalenka to the Audemars Piguet family as our newest friend of the brand.
Aryna’s relentless pursuit of excellence on the court mirrors Audemars Piguet’s dedication to crafting timepieces that transcend time, making the collaboration a remarkable union of craft and athleticism. In this new role, Aryna will inspire us to explore new horizons in watchmaking while connecting with a new generation of watch enthusiasts and sports fans worldwide, reflecting the spirit of contemporary culture." - Audemars Piguet's official statement on teaming up with Aryna Sabalenka.
Sabalenka also took to social media to share the news of her appointment as a brand ambassador for Audemars Piguet. The watchmaking giant offered her a tour of their facilities in Switzerland, and she expressed her gratitude and excitement about their partnership.
"So excited and honored to join the @audemarspiguet family⌚🫶 Thank you for showing me around your beautiful grounds in Switzerland," - Aryna Sabalenka on Instagram.
Even though Sabalenka has officially joined the ranks of an Audemars Piguet ambassador only now, she has been repping them for quite some time. She has often been spotted wearing their watches for years now.
Aryna Sabalenka flaunted her Audemars Piguet watch during her US Open triumph
For her US Open champion's photoshoot, Aryna Sabalenka donned a striking red gown. However, the trophy wasn't the only shiny piece of silverware that grabbed eyeballs. She also wore an Audemars Piguet watch from their Royal Oak collection, which also garnered considerable attention.
Sabalenka already had an envious collection of their watches. As an official ambassador of the Swiss brand, she is now going to have access to their latest and finest watches.
While the Belarusian is hitting all the right notes everywhere, her sole focus will now be on the upcoming WTA Finals. She has a chance to end the season as the World No. 1 with a good run there, and given her form, that's certainly a possibility.