Carlos Alcaraz's coach Juan Carlos Ferrero enters into partnership with $115 billion-worth company for tennis academy Spaniard trains at
Juan Carlos Ferrero has a full resume, though these days he's mostly known as the primary coach of Carlos Alcaraz, who happens to be one of the best players in the world. Before he took to coaching, Ferrero was an awesome player himself, winning a Grand Slam and becoming World No. 1.
He might be even better as a coach. There is certainly no shortage of interest in his coaching work because according to reports from MARCA, the Spaniard has signed a massive deal with Nike, a company worth $115 billion per Forbes.
Ferrero has been associated with Head, whose racquets he used during much of his career. The company was also the official partner sponsor for his tennis academy located in Murcia, though that won't be the case anymore. After 10 years of association with Head, the Academy signed a new deal with Nike so they will become the new sponsors.
This move shouldn't be a surprise because Carlos Alcaraz famously represents Nike along with Jannik Sinner, and they are two of the biggest tennis stars in the world right now. This might seem like a move by the company to solidify their ties to the Alcaraz-Ferrero partnership, which seems destined to never be broken considering how close they are.
Nike wasn't the only new addition to the academy as they signed with Babolat, which again is the brand that Carlos Alcaraz has used so far in his career. The Academy could become one of the leading academies in Spain, alongside noted rivals such as the Rafael Nadal Tennis Academy.
Juan Carlos Ferrero working with Alcaraz ahead of 2025 season
Juan Carlos Ferrero is currently in Murcia at his Academy helping Carlos Alcaraz prepare for the new season. They were both pictured at the Academy a few times this week sporting Nike apparel. That will certainly continue to be so during the season with the first stop likely being the Australian Open.
Alcaraz so far hasn't really confirmed which events he'll play in the lead-up to the Australian Open but he won't be playing any exhibitions in the Middle East. That much is certain and he'll simply keep doing what he's been doing so far, preparing back home in Murcia. The Spaniard hasn't really performed too well in Australia so far, so an extended preseason in familiar settings, back home, might do him good.