Coco Gauff, the only active female tennis player with signature shoe, adds new variant to collection
Earlier this year, Coco Gauff created history off the tennis court by becoming the only active female tennis player with a signature shoe model of her own, partnering with sponsor New Balance. Now, to celebrate a contract extension with the sports footwear giant, Gauff and New Balance have added a new colorway to the Coco CG1 brand.
The 18-year-old recently signed a new multi-year endorsement extension with New Balance. Gauff first inked an endorsement deal with New Balance when she was just 14 years old.
In July, Gauff and the brand introduced the Coco CG1 shoe model, making the American tennis superstar the only WTA player with a signature shoe. The latest deal will see the addition of a new color variant to the show, set to be released on November 3.
The latest colorway will be quite different than the launch colorway, which was predominantly white with shades of pink and a bit of orange.
Gauff spoke about her contract extension with New Balance, expressing her sheer excitement after signing a new deal and continuing to collaborate with the brand that she first associated with as a junior player.
"I couldn't ask for a more committed team that is forward-thinking in their approach and match my love for the game with their passion for quality and creativity. New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career," Coco Gauff told Forbes.
"The team feels like family, so it was an easy decision to extend with a team that has embraced me as a person and genuinely works to help bring out my best," she added.
Coco Gauff and Iga Swiatek drawn in same group for WTA Finals 2022
The new colorway of Coco CG1 will be launched while Coco Gauff herself will be locked in WTA Finals action next week. Gauff, who became the youngest player in 17 years to qualify for the singles event of the WTA Finals, has been drawn in the same group as Iga Swiatek, Caroline Garcia, and Daria Kasatkina. The American will make the semifinals in her debut WTA Finals appearance if she wins two of those three matches.
Gauff and Swiatek will resume their rivalry and face each other for the fourth time this season. Their latest meeting came at the San Diego Open earlier this month. They also played each other in the French Open final, which Swiatek won. World No. 1 Swiatek has won all four of their tour-level meetings. Meanwhile, Gauff will also play in the doubles event of the WTA Finals, partnering with Jessica Pegula.