"I'm not 100% evolving into golf" - Serena Williams laughs off new career transition after retirement from tennis
Since stepping back from playing tennis last year, Serena Williams has been into many exciting projects. After spending more than two decades changing the game forever, Williams is now focused on her family and growing her businesses.
In an interview with Gayle King for CBS Mornings, Serena Williams spoke about her partnership with Michelob Ultra for a commercial that will celebrate gender equality with a golf tournament. When asked what made her want to star in a golf-flavored commercial, she said:
"Well It's not about, First of all I want to have genuine life for the product right? Second of all, what are you doing outside of it? Something special, that is like about Michelob Ultra."
"What I love is they really believe in gender equality and gender equity when it comes male and female in particular women athletes and men athletes and it is reflected in the commercial as well, second year in a row that they are [paying] same female athletes as they do male athletes," Williams said.
“I’ve literally given my whole life to tennis and it’s time for me to give my life to something else”: @serenawilliams is moving away from the tennis court — for now, at least.
In an exclusive interview, the GOAT and @alexisohanian tell @GayleKing what’s next for their family. https://t.co/S7JQCO4kZe
The time in the schedule has meant that she has once again taken the opportunity to star in a commercial for the prestigious Super Bowl slot. Looking at Serena Williams in the commercial, and the way she swung the golf club with ease, it would not be far-fetched to think that the American could make golf a successful second career.
However, when asked if she had the same plans for herself, the 23-time Grand Slam champion made it clear that it was not the case.
" I am 100% not evolving into golf," she said.
Serena Williams on possibility of returning to tennis
Serena Williams also emphasized once more that she has no current plans of returning to tennis again. During the same interview, the 23-time Grand Slam champion revealed that, although her father Richard continues to push her into taking part in another Grand Slam or two, it is not to her liking.
"It's hard to say, I would say no. For now, no" Williams said when asked whether she would ever return to tennis again.
“I just feel like, for me, retirement is such a big word for someone at my age and I was just like, ‘Um I don’t think … that really fits me.’ I never really fit in a box anyway. Never. I just need to be out of that. I just need an arm out of the box," Williams said.
Williams has previously refused to use the term "retirement" as her choice to stop playing tennis, explaining that that was why she chose to announce that she was "evolving away" in her initial announcement.