Matteo Berrettini leads ATP tour in Instagram engagement rate, Roger Federer in 3rd position
Matteo Berrettini had a sensational year on the ATP tour in 2021, reaching his first Grand Slam final (Wimbledon) as well as his first Masters 1000 final (Madrid Masters). Since then, the Italian has cemented his status as one of the best young players on the men's circuit.
The Italian rose to a career-high ranking of World No. 6 earlier this year after progressing to the semifinals of the Australian Open. As it turns out, the 25-year-old has been just as prolific off the tennis court, especially when it comes to interacting with fans on social media.
Based on the latest numbers, Matteo Berrettini has a 14% Engagement Rate on Instagram -- the most among male tennis players. Engagement Rate is calculated as a percentage of the individual number of active interactions with fans divided by the total followers count.
Active interactions can range from likes and shares to mentions and even direct messages. With 1.3 million followers on the site, the World No. 6 has a comfortable lead over second-placed Daniil Medvedev (12.5% Engagement Rate with 0.96 million followers) in both interaction rate as well as raw number of interactions.
Roger Federer occupies the third spot on the list, recording a 7.2% Engagement Rate with his 9.1 million Instagram followers. Stefanos Tsitsipas and Alexander Zverev follow the Swiss with 4.9% and 4.8% interaction rate respectively.
Novak Djokovic and Rafael Nadal's Engagement Rate is not the highest, but that's understandable considering the number of followers they have. Nadal has 14 million Instagram followers and a 2% Engagement Rate. Djokovic, meanwhile, fares slightly better, with a 3.9% Engagement Rate with his 10.4 million followers.
Matteo Berrettini has a 9-6 win-loss record this year
On the tennis front, Matteo Berrettini is chasing his 10th win of the year. The Italian has a 9-6 win/loss record so far. He could have achieved the feat at the Miami Masters but had to pull out of the tournament at the last minute with a right hand injury.
The withdrawal means the World No. 6 will have to wait until next year to win his first-ever match in Miami. Berrettini has made only one previous appearance in the event, losing to Hubert Hurkacz in the first round in 2019.
Matteo Berrettini is expected to be back on the court at the Monte-Carlo Masters, which also marks the site of World No. 1 Novak Djokovic's return to action.
Also Check Out: Miami Open 2022 Results