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Picture: Ben Shelton makes a striking appearance in new star-studded commercial featuring Blackpink's Lisa

Ben Shelton has shared a glimpse of his new commercial for the audio equipment manufacturer Bose. He was part of a star-studded list of Bose's brand ambassadors including K-pop band Blackpink's member Lisa.

Shelton had previously shot for the brand's commercial that launched their open earbuds in September. The American took to Instagram to share the recent brand offering.

"Grab the pair that matches your style—the Ultra Open Earbuds are available now in all new colors"
Screengrab of Ben Shelton's Instagram story (@benshelton)
Screengrab of Ben Shelton's Instagram story (@benshelton)

The commercial that launched the product three months ago featured the World No. 21 practicing on the court. He can also be seen listening to music and walking to the beats in the clip.

The 20-seconder had Ben Shelton's voiceover detailing his mindset during walk-outs.

"I think loooking good, feeling good adds to your confidence. I'm confident in the work that I'm putting in and I'm confident that I'll become what I want to be."
"I like to be in my pace when I'm walking on the court. I still want to hear that music in my ears and Bose does a great job of bringing that quality at the highest level."

Other stars endorsing the brand include NFL player Justin Jefferson and South African singer-songwriter Tyla.

Shelton was last seen in an exhibition match against Carlos Alcaraz at the Garden Cup.


Carlos Alcaraz trumps Ben Shelton in Garden Cup exhibition match

Ben Shelton (L) and Carlos Alcaraz at the 2024 Garden Cup. Image: Getty
Ben Shelton (L) and Carlos Alcaraz at the 2024 Garden Cup. Image: Getty

Ben Shelton was bested by Carlos Alcaraz in the 2024 Garden Cup exhibition event at Madison Square Garden on December 5.

Both players treated audiences to a fun-filled evening with lighthearted on-court moments and crowd interactions. Alcaraz took the exhibition event trophy home with a scoreline of 4-6, 6-2, 6-4. However, the highlight of the evening was the camaraderie shared by the two players on the court.

A few hours before the friendly contest, the American had heaped praise on the World No. 3 (via EFE):

"Favorite player to share the court with because of how creative he is and the style he plays. Every time we play, you hear the crowd go crazy on both sides (…). It’s one of the games I enjoy the most."

On the ATP tour, Shelton had a successful 2024 season with the Houston Open title to his name and a 42-26 win-loss record. Alcaraz added his 3rd and 4th Grand Slam titles at the 2024 French Open and Wimbledon respectively. He also claimed the Indian Open and China Open titles this season.

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