Rafael Nadal generated over a billion impressions on Twitter during his French Open campaign
Rafael Nadal created history by winning the French Open title for the 14th time last week. In the process, he notched up his 22nd Grand Slam crown.
Social media was abuzz with mentions of Nadal from the time he won the Australian Open title at the start of the year until his run up to the French Open.
According to Digital Measurement Platform Zoomph, tweets about the King of Clay generated 1.3 billion impressions even as his partners Nike and Richard Mille created $6 million in social value over the course of his Roland Garros campaign.
The King of Clay struck again 🧱
During the French Open, 503K+ Tweets about winner Rafael Nadal generated over 1.3 BILLION impressions.
Nadal's own social, ft. partners like @Nike and @RichardMille, created $6M+ in social value during his 14th championship run at #RolandGarros https://t.co/SSIwYERZog
"The King of Clay struck again. During the French Open, 503K+ Tweets about winner Rafael Nadal generated over 1.3 BILLION impressions. Nadal's own social, ft. partners like @Nike and @RichardMille created $6M+ in social value during his 14th championship run at #RolandGarros," Zoomph posted on Twitter.
Nadal's win at the Australian Open also created a frenzy on social media, with mentions of the Spaniard generating over one billion impressions at the time.
Rafael Nadal's @AustralianOpen finals run and record-breaking 21st Grand Slam title caused quite the buzz on Twitter.
Mentions of Nadal last weekend generated over 1 BILLION impressions🏆 https://t.co/GKN3fGw6Rf
A combination of spectacular wins in Melbourne and Paris interspersed with anticipation and uncertainty that led to the French Open triumph ensured that the Mallorcan's every move was followed and analysed by sports lovers around the world.
Rafael Nadal's dramatic journey in the first half of 2022
Rafael Nadal, who won the Australian Open earlier this year, was on an incredible run until Taylor Fritz halted his 20-match win streak in the final of the Indian Wells Open. The Spaniard then announced that he had picked up a stress fracture in his ribs.
The 36-year-old returned to action after a six-week hiatus, but was hampered by foot pain during his campaign at the Italian Open. Nevertheless, he managed to pull off a phenomenal feat at Roland Garros, much to the delight of his fans.
Rafael Nadal at French Open
14 titles
112 wins - 3 losses
14-0 in Finals
28-1 in SF and Finals
103 wins -1 loss after winning the first Set
Never been taken to 5 sets in the Final
Didn't even drop a set while winning the French Open in 2008,2010,2017 and 2020
#Nadal https://t.co/RrTIhbUOJZ
As the 14-time French Open champion battled against the odds created by his own injury, Twitter users stayed glued to the platform for every bit of information pertaining to the Spanish legend's progress.
Finally, getting past Djokovic in the quarterfinals of the French Open against the backdrop of the Spanish legend's many physical struggles, and going on to win a 14th title in Paris, captivated the imagination of the tennis world which is reflected in the views and engagements on the social media platform.