Serena Williams shares her feelings about Jannik Sinner's striking winter look in latest Gucci campaign
Jannik Sinner has shared pictures from his latest photo shoot for the Italian luxury brand Gucci. The World No. 1 garnered praise from tennis legend Serena Williams.
Sinner's winter look in the Gucci Gift campaign involves him posing against a mountain backdrop. In one of the shots, the 23-year-old lies on the snow in a gray sweater with the Gucci logo.
Like Sinner, 23-time Grand Slam champion Williams is also a fashion enthusiast. She praised the Italian, writing:
"Love this"
Jannik Sinner began his partnership with Gucci in July 2022 as the brand's global ambassador. Since then, he has frequently donned the brand's articles, most notably during the 2024 US Open Champions photoshoot and while lifting the year-end World No. 1 trophy in Turin.
Akin to his dominant run at the ATP Finals in Turin, Sinner enjoyed an impressive performance at the Miami Open in April, where the Italian had a memorable conversation with Williams.
Serena Williams lauded Jannik Sinner during the 2024 Miami Open
Jannik Sinner had an exceptional run at the 2024 Miami Open, defeating Andrea Vavassori, Tallon Griekspoor, Christopher O'Connell, Tomas Machac, and Daniil Medvedev to reach the final.
After Sinner's impressive 6-1, 6-2 victory over Medvedev in the semifinals, Serena Williams spoke with the Italian. Williams, an eight-time Miami Open champion herself, expressed admiration for his forehand and congratulated him on his Australian Open triumph earlier in January (via ATP):
"I wish I hit my forehand like that. Seriously, the racket speed, the power, I was like, ‘Wow, night and day.' You’re unbelievable. Congrats on Australia."
Sinner maintained his momentum in the final against Grigor Dimitrov, securing a 6-3 victory in the first set and dominating the second 6-1 to claim the Miami Open title.
Jannik Sinner is enjoying a dominant run at the 2024 ATP Finals in Turin. The Italian started strong with a straight-sets victory over Australia's Alex de Minaur. He then triumphed over Taylor Fritz in his second match. He won against Daniil Medvedev in his third group-stage match, advancing to the semifinals with a flawless 3-0 record for the second consecutive season.
Sinner has won seven titles this season including the 2024 Australian Open, the Miami Open, the 2024 US Open, and the Cincinnati Open. He will look to win his eighth at the ongoing ATP Finals in Turin.