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Connor McDavid's wife Lauren hosts grand launch party of her signature sports apparel brand with many Oilers players' better halves in attendance
Edmonton Oilers captain Connor McDavid’s wife Lauren Kyle recently hosted a launch party for her new sports apparel brand, Sports Club Atelier. The event was attended by partners of several Oilers’ players, including Connor Brown’s wife Madison Brown, Leon Draisaitl’s fiancee Celeste Desjardins and Evander Kane’s fiance Mara Teigen.
On Wednesday, Lauren posted a series of images and clips from the evening on her Instagram stories.One of the images showed a table with a creamy cocktail topped with the brand’s “SCA” logo made from cocoa powder. Small white boxes, likely containing party favors, were stacked neatly in a decorative bowl nearby.
Another photo saw a pennant display with flags in yellow, red and blue, all branded with the SCA logo. She also shared a snap of the merchandise table which included items like branded caps, a red sweatshirt with “EDMONTON” printed on it and a white varsity jacket. A catalog titled SCA Yearbook was placed alongside the clothing.
One click provided a close-up of an open magazine titled Campus Life of '24, part of the catalog. It displayed black-and-white photos of Lauren and models in trendy campus-inspired outfits.
Lauren then shared a sneak peek of the cocktail bar, featuring floral decorations and an array of spirits in the background. The bar menu listed custom drinks such as “SCA Signature” and “Teacher’s Pet.”
Kyle also shared a clip where she was seen conversing with Celeste Desjardins and Liv Hall, while other guests enjoyed the lively party. Guests were allowed to take black and white polaroid strips from a vintage camera setup to take away from the evening.
Partners of Oilers players congratulate Connor McDavid’s wife Lauren Kyle
Lauren Kyle received a lot of good wishes and appreciation from her friends on the launch of her sports apparel brand, “Sports Club Atelier.” Some of those were from several Edmonton Oilers players' partners who congratulated her on its launch.
Connor Brown’s wife Madison Brown shared a picture from the launch event on her Instagram stories, which Lauren reposted on her one account. Madison wrote:
“Congrats!! @laurenkyle1 ❤️ @sportsclubatelier.”
Her post featured a table with neatly arranged items, including branded caps, socks, and the “SCA Yearbook” catalog.
Mara Teigen, fiancee of Evander Kane, also expressed her excitement with a couple of stories, one of which featured vintage hockey skates paired and apparel bearing the Edmonton Oilers logo.
“Congrats on the cutest launch!! ❤️❤️ @laurenkyle1 x @sportsclubatelier,” she wrote.
Lauren Kyle’ bestie and Leon Draisaitl’s fiance Celeste Desjardins did not miss out on the opportunity to heap praise on her with a story. She wrote:
“So proud of my girl ❤️ @laurenkyle1 @sportsclubatelier.”
Her story showed a display of SCA-branded sweatshirts, T-shirts, caps, and other merchandise, along with the “SCA Yearbook” catalog placed on a table from the launch event.
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