According to Forbes estimates, the Golden State Valkyries are expected to outperform the Indiana Fever in terms of revenue this season. Credit: Valkyries/x, Fever/x

Joe Lacob-owned Golden State Valkyries projected to outshine Caitlin Clark's Indiana Fever in revenue with $55 million this year

Modified Jun 06, 2025 23:55 GMT

On the hardcourt, the Golden State Valkyries have a lot of figuring out to do, starting their inaugural season with a 2-7 record. But when it comes to their growth as an organization, they’ve already scored a major victory.

According to Forbes writer Matt Craig, the Valkyries — owned by Joe Lacob and Peter Guber, who also lead the Golden State Warriors — are projected to outperform all other WNBA teams this season in a key financial metric.

"According to Forbes estimates, the team has locked in at least $20 million in sponsorship revenue this season and is projected to earn another $35 million from its 10,000 season-ticket holders and various premium ticket packages — figures that dwarf what any other WNBA team can generate," Craig wrote.

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This projection suggests the Valkyries will outshine the Indiana Fever — now a formidable business force thanks to Caitlin Clark’s drawing power — in revenue for the 2025 season.

Craig also noted that, according to WNBA insiders, the Bay Area-based team could become the league’s most valuable franchise. That would put the Valkyries ahead of the New York Liberty, which topped Forbes’ 2025 list of most valuable WNBA teams with an estimated value of $400 million.

If the Valkyries maintain their financial momentum and make smart roster decisions, they could position themselves as a destination franchise for the league’s top stars.

Golden State Valkyries HC opens up on team's growing pains

In the meantime, Valkyries coach Natalie Nakase recognizes that growing pains are part of the process during their first WNBA season.

After Golden State absorbed a third straight loss to fall to 2-4 in the standings last Sunday, Nakase put the team’s struggles in perspective:

"Short-term pain for long-term results," she told reporters in the post-game media availability. "The pain, I want them to feel it because in that amount of pain...that’s the amount you gotta grow."

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Four days later, the Valkyries dropped another game to the Phoenix Mercury. But if the team buys into Nakase’s vision, the losses of their debut season could serve as the foundation for long-term development.

About the author

Simoun Victor Redoblado is an NBA and WNBA journalist at Sportskeeda with over 12 years of experience writing for publications such as Collider, ALL-STAR Magazine, and Sir Charles in Charge.

Simoun has a bachelor's degree in Secondary Education, Major in English and Minor in journalism. Thanks to the journalism courses that he took, Simoun understood the fundamentals of journalistic storytelling in the context of sports writing.

Passionate for the UP Fighting Maroons, Simoun is a fan of the NBA, PBA, UAAP, and FIBA.
His childhood team was the Chicago Bulls and Simoun was a longtime supporter of the Houston Rockets because his friends would say he looked like Yao Ming.

Simoun loves the systematic, tactical movement of the ball and the players, the stories behind each individual competing on the hardcourt and most of all, how basketball is a sport for life and all its struggles and lessons.

A father of two, Simoun spends his free time with his kids.

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