3 times WWE killed Dolph Ziggler's momentum
Dolph Ziggler is one of the most talented superstars ever to set foot in a WWE ring. He is a former World Heavyweight Champion, Intercontinental Champion, US champion, and tag team champion. In spite of all this, he has never broken the glass ceiling, and it isn't his fault either.
WWE have held back Ziggler on numerous occasions. There have been a lot of times where it seems that he was on the cusp of greatness, but instead, it was wasted for one reason or another. As a Dolph Ziggler fan, there is nothing more frustrating than to see him so close to the top only to see it ripped away from him.
WWE could have had a real top star bu iInstead here we are talking about three times WWE killed The Showoff's momentum.
#3 The 2018 Royal Rumble
After Ziggler gave up his US championship and walked away from SmackDown Live there were questions as to if he was done with the WWE. His contract expired soon and he didn't seem to have much left for the company. The rumors were put to bed at the Royal Rumble when he returned as the last entry in the match. This return was wasted, however as he didn't fare very well in the match.
He was the last man in and he would not even make it to the final six guys in the match. WWE didn't treat his return as a big enough deal. Guys like Orton and Cena didn't need to last as long as they did and The Showoff could have been in their spot. It was a return for the sake of having a surprise, instead of a push towards the top of the card.
This could have signalled a huge leap and shift for his career. That is the opposite of what ended up happening though, as he was treated as just another guy. He could have been made into a much bigger star off the bat had he eliminated guys like Orton and Mysterio. He and Nakamura would have made for a phenomenal final two, but the momentum from his return was killed immediately.