5 Top WWE Superstars with the highest merchandise sales in 2024
A big part of WWE's marketing strategy involves live events, PLEs, securing online streaming, and merchandise. WWE recently released the top merchandise sellers of 2024. The stars who ranked from 10th to sixth are as follows:
- 10th - Damian Priest
- 9th - Randy Orton
- 8th - LA Knight
- 7th - Rhea Ripley
- 6th - Liv Morgan
All but Randy Orton held titles in 2024. His spot as a tenured veteran who has been involved in several top angles helped keep him among the top 10 WWE stars.
Conspicuous by her absence is Bianca Belair, who's been booked as the face of the women's division this year. Which performers rounded out the top five? The next five WWE stars are among the top merchandise sellers for 2024.
#5. John Cena has remained extremely popular
Despite his change to part-time status, John Cena remains one of WWE's most beloved performers. His various returns receive great receptions, unlike when he dominated the company.
He announced his intention to retire next April at WrestleMania 41. Before that, he'd embark a retirment tour, competing one last time at some of the year's biggest events.
The company will make more money off that tour whenever it starts. With Survivor Series one of the Big four PLEs, he could make a surprise appearance in Vancouver.
#4. Jey Uso has a connection with the WWE Universe
After spending most of his career with his twin brother Jimmy, Jey Uso embarked on a singles career this year.
That journey involved winning and losing the Intercontinental Championship and challenging the World Heavyweight Title.
His "Yeet" catchphrase is easy to market since it's similar to Stone Cold Steve Austin's "What" and LA Knight's "Yeah!" chants. The fact that Jey was able to go from a tag team specialist to an extremely popular singles star is a testament to his ability.
#3. CM Punk can move merchandise in any promotion
Survivor Series: WarGames will mark one year since CM Punk returned to WWE. A reunion was once thought to be something that would never happen. After some time and a return to wrestling in AEW, that relationship changed.
Punk's attitude and popularity will always help the company sell its products. It also helped that he was involved in the best feud of 2024 against Drew McIntyre.
Doing such great work without a championship involved shows how great both are at their jobs. His bracelet's central role in the angle also opened up a marketing opportunity.
#2. Roman Reigns still has a huge role in WWE
Is it any surprise that someone who was the company's face and top champion for four years was a top merchandise seller in 2024? Fans love to root and buy products from champions and the Bloodline angle still dominates programming on both RAW and SmackDown.
Having multiple nicknames and sayings makes it easy for someone to move products. Whether it's The Tribal Chief, Head of the Table, or Original Tribal Chief, the Bloodline has provided several marketable taglines.
The fact that he missed over four months of action and is still the second-highest seller also shows that fans are rabid for Roman Reigns.
#1. Cody Rhodes is a full-time champion
Cody Rhodes not only won the Undisputed Championship from Roman Reigns but also assumed the top spot in the company with his win at WrestleMania 40.
The American Nightmare is the current face of the promotion and does extensive promotion all over the world. In addition to selling the usual clothing like shirts and sweatshirts, Rhodes has added his weight belt and a specialty mask he wears for big matches.
Being a face also helps sell more merchandise, especially to children and people who don't like cheering for villains. When a star is the top champion, they also benefit from having more merchandise to sell than stars lower on the card.