5 Worst WWE Pay Per View names
Pay per view names are an important part of the promotion for an event. As well as enticing marquee matches up and down the card, an event's name can also play a huge role in encouraging fans to part with their hard earned cash to watch a show.
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The big four are all synonymous with WWE and even non-fans know which company Royal Rumble, Wrestlemania, Summerslam and Survivor Series refer to.
When WWE initially expanded their yearly pay per view output to 12 events per year, all the non-big four shows were initially pre-fixed with In Your House, referring to the fact that you would watch these events at home for a budget price.
The early In Your House events didn't exactly have must-see names; Great White North, Season's Beatings and Beware of Dog were all pretty uninspiring supercard event monikers from a creative standpoint from this era.
On occasion, an event name would make little sense due to circumstances beyond WWE's control.
The December 1996 In Your House event was dubbed "It's Time"; a reference to Vader's catchphrase. However, Vader, due to injury was entirely absent from the event which meant the pay per view name made little sense for a card headlined by Bret Hart and Sycho Sid.
Over The Edge, a perfectly logical name for a wrestling show was understandably discontinued after Owen Hart fell 70 feet to his death at the 1999 iteration of the show.
However, WWE would soon get it right in the late 1990s with its event names with such shows entitled No Way Out, Judgment Day, Unforgiven and No Mercy.
All names exerted a certain menace and were appropriate for a wrestling event.
However, sometimes WWE can get their event names very, very wrong.
In the following slideshow, SK looks back at five of the very worst pay per view names, that WWE's creative team have ever produced.
#5 Fastlane (2015 to present)
Living life in the Fastlane! That's what WWE appeared to have in mind when they re-named the February pay per view, previously entitled Elimination Chamber.
There was no demonic structure in sight when Fastlane began in 2015.
WWE were no stranger to turbocharged car type names, having produced an event named Over The Limit from 2010-12.
Fastlane though seemed even dumber than that, Most shockingly, however, was that Fastlane as a pay per view name has had astonishing staying power having been in continual use ever since 2015 and is expected to be utilised once again in 2019.
How does Fastlane relate to pro-wrestling? It doesn't. It makes a consumer think of Formula 1 racing or Nascar or another sport, car related. It makes little sense as an event name for a wrestling company and should be discontinued and replaced with something more suitable.
Fastlane is one of the worst event names WWE has ever devised.