How WWE decides to push its superstars

The WWE merchandise best sellers at September’s live events were in descending order - John Cena, Roman Reigns, The Usos, The Wyatt Family, Brock Lesnar, Sting, Sheamus, Daniel Bryan, Dean Ambrose and Hulk Hogan.

Cena is way ahead of everyone else. It has been noticed thatLive event merchandise sales better reflects who should be pushed because the purchases are made by more casual fans. Moreover, more merchandise is sold at the arena than online giving a better view of who the live audience likes.