John Cena pushing Veggies (Video), Big Show, WWE campaign to benefit Special Olympics International
- A collaboration of companies, celebrities, athletes and foundations launched FNV today at the Partnership for a Healthier America's (PHA) 2015 Building a Healthier Future Summit. WWE is one of the founding supporters of FNV, which is a brand focused on increasing consumption and sales of fruits and vegetables among teens and moms. You can check out the teaser video above which features celebrities and athletes who support FNV, including John Cena, actors Kristen Bell and Jessica Alba, musician Nick Jonas, New York Giants Wide Receiver Victor Cruz, Golden State Warriors Point Guard Stephen Curry, Memphis Grizzlies Forward Jeff Green, San Francisco 49ers Quarterback Colin Kaepernick and Carolina Panthers Quarterback Cam Newton.
"FNV was inspired by big consumer brands, whose tactics are relentless, compelling, catchy and drive an emotional connection with their products," said PHA CEO Lawrence A. Soler. "We want to do the same thing for fruits and veggies, which have never had an opportunity to act like a big brand. Until now."
- The Big Show will be appearing at the New Orleans World of Wheels in the Mercedes-Benz Superdome in New Orleans, LA this Friday from 6 p.m. to 8 p.m. You can get more details or purchase tickets here.
- WWE sent us the following today:
WWE LAUNCHES CAMPAIGN TO BENEFIT SPECIAL OLYMPICS INTERNATIONAL AND LUCILE PACKARD CHILDREN'S HOSPITAL STANFORD
STAMFORD, Conn., February 26, 2015 ? WWE (NYSE: WWE) today announced the launch of Superstars for Hope, a fundraising campaign on Indiegogo, the world's largest crowdfunding platform, to benefit Special Olympics and Lucile Packard Children's Hospital Stanford in honor of Connor's Cure. The announcement was made exclusively on Twitter by WWE Chief Brand Officer Stephanie McMahon, WWE Hall of Famer Hulk Hogan and WWE Superstar John Cena. To kick off Superstars for Hope, WWE and the San Francisco 49ers Foundation have each donated $25,000, the first in a series of community outreach initiatives in celebration of WrestleMania 31 at Levi's Stadium in Santa Clara on Sunday, March 29.
Beginning today, supporters can donate at SuperstarsforHope.com and receive unique WWE merchandise, autographs, and once-in-a-lifetime experiences from WWE Superstars, Divas and Legends. Each week, WWE will add new exclusive experiences to the campaign, including:
* A tour of WWE's state-of-the-art Performance Center in Orlando, Florida
* Backstage access to Monday Night Raw or SmackDown
* VIP package to WWE pay-per-view events
* Lunch with WWE Superstar Triple H® at the WWE Performance Center
* WWE World Heavyweight Championship title signed by WWE Chairman & CEO Vince McMahon, Stephanie McMahon and Triple H
* An ultimate WrestleMania 32 package
* Lunch with the cast of the hit E! reality show Total Divas
"WWE's support of Special Olympics gives us a unique platform from which to reach, educate and welcome countless new fans and athletes to our movement," said Janet Froetscher, CEO, Special Olympics. "The important work we do around the world to create communities of acceptance and respect for all will only be successful when the world heeds our call to Play Unified in order to Live Unified."
"Every day at Lucile Packard Children's Hospital Stanford, our doctors, staff, and researchers strive to ensure the best possible care for children with cancer," said Christopher G. Dawes, president and CEO of Lucile Packard Children's Hospital Stanford. "WWE has been a strong advocate of pediatric cancer research and we're pleased to support the important mission of Connor's Cure."
"WWE is dedicated to using the power of our brand to give back to the community in as many ways as we can," said Stephanie McMahon, WWE Chief Brand Officer. "I am proud that this year's Superstars for Hope campaign will support two worthwhile causes, Special Olympics celebrating acceptance and inclusion, and Lucile Packard Children's Hospital Stanford in honor of Connor's Cure in an effort to find a cure for pediatric cancer."
"The 49ers Foundation is proud to be partnering with WWE to further our commitment to making an impact on and off the field," said John York, Chairman/Co-Owner of the San Francisco 49ers. "Special Olympics and Lucile Packard Children's Hospital Stanford provide much needed resources for superstars in our community ? athletes with intellectual disabilities and children fighting life-threatening and life-limiting illness. It is an honor to join with WWE to support them through the Superstars for Hope campaign."
In support of Superstars for Hope, celebrities and athletes are serving as official social media ambassadors to help raise funds and awareness. Ambassadors include San Francisco 49ers quarterback Colin Kaepernick, journalist Joan Lunden, journalist and Yahoo! global news anchor Katie Couric, multi-platinum recording artist and actress Jordin Sparks and actor Kellan Lutz.
Fans can click here now through Tuesday, March 31 to participate and use the hashtag #STARS4HOPE when donating.