Night of Champions: WWE has plenty of options to finally move forward, not backward

It is time for the future

Should there be a moratorium on the WWE at some point to figure out why wrestling has taken such a dip in ratings? Is there a chance that, although the company is infinitely successful, the road that is continually traveled week after week is to the point where a hiatus is needed not only for the roster, but maybe for the fans as well? Can the recent additions to the roster – Sting and The Dudley’s – really work in the WWE’s favor and would putting titles on these veterans make a difference to the fanbase, which has grown weary of the same feuds, same storylines and talent that is not booked properly?

Stop me if you have heard this before. Actually, don’t stop me, as it seems the only way to get this point across is to write about it over and over again. It is the same thing I asked about TNA in the past – where a sudden work stoppage would allow corporate to reassess issues, find new paths of interest and test the ideas of using new talent as the focal point rather than lean on John Cena week after week. The Seth Rollins experiment works, but the current WWE champion is being used in maximum overdrive. Fans will grow weary of him soon enough if he is not booked effectively and used wisely.

Right now, he has become the bell cow of television – which makes him an open target like Cena is with the fans. WWE does not need the masses yelling “Rollins Sucks” on their RAW programming or at pay-per-view events.

The idea of bringing in someone to replace Cena as the top face was already explored this year. Roman Reigns was not ready to assume the position. Try as he might, Vince McMahon could not force the idea down the throats of the many who plunk down $9.99 a month to watch the almighty WWE Network.

Daniel Bryan returned to action. But his stay was short. He injured himself again and took a major part of the fans with him. There hasn’t been anyone to fill his role. Dolph Ziggler filed a movie and fell into an awful storyline with Lana, Summer Rae and Rusev. Cesaro is a rugged competitor, but does not have the personality to make it as the face of WWE. Randy Orton is usually the “go to” guy when things get stale. He took some time off to get engaged and found himself again in a program with Sheamus. Ho hum. The new crop of stars like Sami Zayn (injured) and Neville aren’t there yet and cannot be counted on to have the same appeal for the long haul.