The positives and negatives of co-branded PPVs

With the introduction of the 'Best of Both Worlds' promo, members of the WWE Universe have had to come to terms with the fact that co-branded pay per views have returned. Now for some, that'll be seen as a good thing, whereas others will point to it as yet another problem that currently exists in the world of professional wrestling - and more specifically, WWE itself.

There are valid arguments on both sides of the coin, and it's interesting to think about the ramifications that these upcoming shows could have on the business. While it's not exactly a sign that the brand split is going poorly, it does make you wonder just how much of a success it's been in comparison to what some fans were expecting.

So with that being said, here are the positives and negatives of co-branded PPVs.

#1 Positive: For The Wrestlers

While this one may not be particularly relevant for a lot of people reading this, it still rings true. During the initial brand split setup, some of the guys and girls on Raw and SmackDown Live didn't get to see their friends from the opposite brand unless it was one of the big four pay per views. Their schedules didn't allow it which, in itself, is a little bit sad.

At least this way, they're able to check in with their pals more regularly. Sure, in an age of social media these kinds of communications are extremely accessible, but just think about what these people go through on a night by night basis. They put their bodies on the line for our entertainment, and sometimes they need a little bit of downtime with their comrades.