10 reasons why WWE went PG
In 1997, to compete with the adult oriented flavor of WCW; a company that was beating the WWE (then WWF) in terms of television ratings on a weekly basis, the company adopted an approach that involved violence, blood, profanity and sexual content. This would be known as the ‘Attitude Era’ and commenced in 1997. Through the Invasion Era and the Ruthless Aggression Era, this style of programming would continue, until it died a death in the year 2008. This would be the beginning of what was known as the PG era, whereby the programming content went in a more family-friendly direction. As of today, WWE content is still rated PG, much to the dismay of many long time viewers. We explore the reasons, why WWE made such a drastic change in its programming, in this article.