WWE is trying to trademark names of past ECW pay-per-views
Extreme Championship Wrestling was, during the Monday Night Wars, the third-largest wrestling promotion in the world at the time. And not by that much of a margin, either - they managed to drum up enough business to hold a large number of Pay-Per-View events at the time. (H/T to SEScoops)
Now, WWE has filed trademarks claims for a couple of those PPV names. Those would be Barely Legal, the title of ECW's first-ever PPV event, and Cyberslam, the title of a... uh... PPV that happened.
Look, ECW was great at a lot of things in its day. Coming up with PPV names? Not one of them.
Actually, Cyberslam was a show that was held in conjunction with an interactive fan convention, not to terribly unlike when WWE would hold Cyber Sunday and things like that.
They're still stupid names.
Anyway, here's what the trademark application read:
“a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.”
Whether or not WWE and Vince McMahon plan on actually using these names for future shows or just want to grab them in order to simply keep them out of the hands of Cody Rhodes and ECW remains to be seen.
Also read: Eric Bischoff criticizes AEW's upcoming Bash at the Beach Event