WWE planning for African-American 'face' superstar?

Rey Mysterio with the WWE universe

It is reported that there has been an internal call, made within the WWE, to create an African American babyface, or in other words, ‘face’ superstar.

The idea behind this, as reported, is that they intend on attracting fans from that particular demographic region. Also, WWE merchandise could find a wide market in such regions if the plan is executed well.

The current plan is very similar to what the WWE did with former world champion Rey Mysterio.

Mysterio has been a ‘face’ character all his life, and through him, the company had managed to attract a large segment of fans from the Latin American region.