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$10.6 billion-worth Fanatics CEO Michael Rubin reveals Travis Scott's secret 'hockey' obsession
Fanatics CEO Michael Rubin was a Friday guest on the 32 Thoughts podcast with NHL insider Elliotte Friedman. He is the CEO of one of the biggest apparel brands in the entire world, and he had plenty to say. That includes revealing one musician who’s secretly a big fan of hockey jerseys.
Rubin, who is worth $10.6 billion (per Forbes), was asked if anyone in particular is often calling or texting about a jersey that made Rubin smile. He said (1:21:19):
"Travis Scott talks about hockey jerseys all the time, wow, Trav will baste on me. And be like, yo. We should do this with hockey jerseys. We should do that."
The 2024 season began a decade-long partnership between Fanatics and the NHL. The apparel brand is now the sponsor of all hockey uniforms. Rubin said he is amazed by the number of “cool” and “hip” musical artists such as Travis Scott who care about hockey sweaters.
NHL stars reflect on Fanatics jerseys in the first season of multi-year deal
For the foreseeable future, NHL jerseys will be made by Fanatics. They will be the sponsors for the next decade starting 2024. MLB is also in the same boat, though there were some issues with the baseball uniforms last spring.
That hasn’t been the case with hockey, as the players seem to like them. Toronto Maple Leafs captain Auston Matthews said via NHL:
“Fanatics did a great job designing these jerseys," Matthews said. "They feel comfortable and look breathable, which is important during games. Any little detail that can help us perform at our best makes a difference.”
NHL Commissioner Gary Bettman also praised the partnership:
“NHL uniforms are considered by many to be the best in sports, and the history, tradition and respect that goes with our NHL sweaters is paramount to both the NHL and Fanatics," Bettman said. "Fanatics listened to our players and clubs, and preserved the quality, performance and design of our uniforms to serve our world-class athletes," he added.
Bettman said they have a “shared commitment with Fanatics to serving both players and fans” and are “proud of what Fanatics has delivered” for the uniforms.
Michael Rubin, the CEO of Fanatics, said that he “couldn’t be prouder” of the result of the first season partnering with the league.
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