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Sha'Carri Richardson endorsements: All about the Paris Olympics medalist's collaborations with various brands
Sha'Carri Richardson has endorsements with a number of popular brands. These include Nike, Sprite, OLAY, Beats Solo 4 and Oikos, among others. The 24-year-old's endorsement with Nike has been well documented, and she has featured in a few campaigns for the brand.
Richardson reportedly signed a $20 million deal with the sports brand earlier this year and starred in a video of their collaboration with Jacquemus. The American was also among a number of sports stars who appeared in Nike's "Winning isn't for everyone" campaign ahead of the Paris Olympics.
She also donned the brand's green-colored Mayfly 2 spikes at the quadrennial event in the French capital. Richardson impressed at the Paris Olympics and won two medals, the first of which of which came in the 100m. She reached the final of the discipline after clocking 10.94 and 10.89 seconds in the heats and semifinals, respectively.
The 24-year-old took 10.87 seconds in the final and ended up clinching the silver medal, finishing behind Julien Alfred, who clocked 10.72 seconds.
Richardson then competed in the 4x100m relay event and helped the United States reach the final after clocking 9.99 seconds during her leg in the heats. In the final, the Americans were fourth when she took the baton from Gabby Thomas. However, she ended up surpassing her opponents to help her nation win the 4x100m relay gold.
"The product itself aligns with my lifestyle" - Sha'Carri Richardson on the impact of OLAY's products on her skincare routine at the Paris Olympics
Sha'Carri Richardson spoke to Refinery29 Unbothered during the Paris Olympics and was asked about her deal with Olay and how it impacted her beauty routine during the quadrennial event.
"As a child growing up with my grandmother, [OLAY] was something that I'm already used to," Richardson said.
The 24-year-old also said that it was amazing to have a partnership with OLAY heading into the Paris Olympics as the company's products align with her lifestyle. She added that the brand's cleansing melts helped her "feel content" while running.
"Even now, present day, going into the games, the ability to almost access that inner child in me and have this partnership with OLAY is amazing. I feel as if the product itself aligns with my lifestyle. Even while I'm outside, and I feel the build up of being outside, running in the wind, against the wind, hot, humid, cold, warm, whatever the case may be, when I use my OLAY Melts, that's something that continues to let me feel content," Richardson said.
The American also stated that her skincare routine with OLAY's melts was consistent throughout her stay in Paris.
"I'm able to decompress. I'm going to take the energy that I know I invest into so many other things and invest back into myself and my self-care. I’ve been here for over 20 days now! [laughs]. If nothing else was consistent, my skincare routine with my Melts was consistent," she added.
Apart from her Olympic exploits, Sha'Carri Richardson also has three World Championships medals to her name, two of them being gold.
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