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"The NIL rule changed, that's the day my life changed" - Olivia Dunne opens up on moment which led her to become one of the highest-paid NCAA athletes
Olivia Dunne has claimed that her life changed the day the NIL rules were updated. The gymnast recently returned to Louisiana State University (LSU) for her fifth year with the LSU Tigers gymnastics team.
Dunne, 21, has been a part of the Tigers since 2020. Besides making her name as a gymnast, she has also garnered attention for her TikTok videos, which feature other areas of her life as well.
Dunne's social media fame skyrocketed after the NCAA allowed the athletes to earn from Name, Image, and Likeliness (NIL) deals in 2021. Already boasting a heavy fan base, she reached the pinnacle of social media success and became the most-followed NCAA athlete in 2023.
A new Amazon Prime docuseries, "The Money Game", produced by LSU alumnus Shaquille O'Neal and featuring Flau'jae Johnson, Jayden Daniel and Angel Reese alongside Dunne, will hit the platform on September 10, 2024 and spotlight the journey of the American to becoming one of the highest-paid NCAA athletes.
Prime Video's X (formerly Twitter) handle has posted a trailer of "The Money Game" which opens with the gymnast saying:
"July 1, 2021, the NIL rule changed. That’s the day my life changed."
The 21-year-old LSU standout has amassed 5.3m followers on Instagram and a whopping 8.1m followers on TikTok besides bagging lucrative brand deals. In 2023, she earned a staggering amount of $500k for a single social media post. The same year, she made her debut with Sports Illustrated, becoming a cover girl for their Swimsuit issue.
In October 2023, Dunne joined her fellow LSU athlete, Angel Reese, as a cover girl for the Sports Illustrated "Money Issue". Reese, the standout basketball player of LSU, also boasts 4m followers on Instagram.
Olivia Dunne reacts to the trailer release of 'The Money Games'
When the trailer of "The Money Game" was released, Olivia Dunne took to her Instagram story and said:
"Soooo excited!"
Dunne's endorsement deals include ESPN, BodyArmor, Motorola, Sports Illustrated, and Vuori. She has also collaborated with other notable brands like Linktree, Grubhub, American Eagle Outfitters, Forever 21, and Bartleby.
After making her name on the NCAA stage, Dunne partnered with Bayou Traditions to launch The Livvy Fund to help other women NCAA athletes connect with top-tier brands to sign NIL endorsement deals and earn significantly.
At the 2024 NCAA Championships, the 21-year-old cheered her team on when they won the gold medal, the first win by LSU gymnastics in program history.
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