Lamar Jackson's Salary and Endorsements 2024

Lamar Jackson was born on January 7, 1997, in Pompano Beach, Florida. He attended Boynton Beach High School in Boynton Beach, Florida, where he played football as a quarterback and led his team to a 12-2 record in his senior year.

After high school, Jackson committed to play college football at the University of Louisville. He played for the Louisville Cardinals from 2015 to 2017, earning numerous accolades and setting several records along the way. In 2016, he won the Heisman Trophy as the most outstanding player in college football, becoming the youngest player to ever receive the award.

As of 2023, Lamar signed a gigantic deal worth $260 million which sees him as one of the highest-paid football players in the league.

Lamar Jackson Salary

According to Spotrac, Lamar Jackson salary for the 2024-25 NFL season is $31.75 million. He will have a base salary of $14.25 million along with $17.5 million in 2024.

Lamar Jackson Contract

In 2023, the Ravens quarterback signed a mammoth 5-year contract extension with the Baltimore Ravens. This deal will see him earn $260 million over the period of 5 years, amounting to an average annual salary of $52 million. The 2023 season saw Jackson earning around $80 million due to having a signing bonus of $72.5 million.

Lamar Jackson Career

Jackson was selected by the Baltimore Ravens in the first round of the 2018 NFL Draft. He made his NFL debut in Week 1 of the 2018 season and quickly established himself as one of the league's most exciting and dynamic players. He helped lead the Ravens to the playoffs in his rookie year and was named the NFL's Most Valuable Player in 2019, becoming the youngest quarterback to win the award.

Jackson has continued to excel in the NFL, setting records and earning accolades along the way. He has been selected to the Pro Bowl multiple times and has helped lead the Ravens to the playoffs in each of his first three seasons in the league. At the conclusion of the 2023 NFL season, he bagged his second MVP award along with taking Ravens to their first AFC Championship game with him under center.

Lamar Jackson Endorsements

It is expected that a player of Lamar Jackson’s stature and caliber would have a number of endorsements. Widely regarded as the NFL’s best-ever running quarterback, it comes as a major surprise that Lamar Jackson has barely any contracts.

This is because Jackson does not go through the traditional route of gaining endorsements and other deals through an agent. In fact, he negotiated his own rookie contract and has managed so far without an agent. While this may be impressive, an agent has contacts in the business world like no player would.

Ideally, Jackson should be the face of many brands, especially athletic lines, and movement. However, due to the lack of an agent, Jackson has been unable to even secure a deal with any of the major shoe brands like Nike and Adidas.

Jackson’s present endorsements include:

1. Oakley Inc. - A company that deals with football helmets and sunglasses

2. Play Action Soulfood and More - A soul food restaurant business, his restaurant was originally named “Tasty’s Soul Food Sports Bar and Grill.” After signing a deal with Jackson, their tagline became “You 8 yet?”

3. NFL Pro Era - This is a VR simulation series that Jackson heavily endorsed. This is the first NFL and NFLPA licensed VR series.

Jackson was also chosen to be on the cover of the popular game “Madden 2021” and also appeared in commercials for various brands such as Pizza Hut.

Lamar Jackson Investments

Lamar Jackson investments are not publicly known in detail. However, there are some instances that suggest that Jackson makes smart financial decisions outside of the football field as well.

Jackson is known to invest in real estate, buying a few properties in Baltimore including a $1.5 million mansion. Jackson has also invested in and endorsed a food restaurant business named Play Action Soulfood and More. Aside from real estate and the hospitality industry, Jackson has been known to invest in start-ups. Jackon invested in a virtual reality business named StatusPro.

Lamar Jackson Other Sources of Income?

Lamar Jackson adds to his wealth not just through his playing career and endorsements but also by featuring in various commercials. As one of the best and most well-known players in the NFL, it is nearly obvious that merely having Jackson’s face in one of your commercials is good enough to trigger brand awareness and excitement. Jackson has appeared in various commercials for many brands. One such example is that of Pizza Hut who created commercials featuring Lamar Jackson’s plays. Jackson has also featured in commercials for Nike, Bose, Oakley, and Hulu.

Aside from commercials, Jackson owns his own clothing line named Era 8 Apparel. This is an apparel brand that offers a range of clothing to different target groups such as youth, men, and women. In addition to selling clothing the brand commits to bringing about change by partnering with those brands and organizations that support youth development and education.

Lamar Jackson House

Lamar Jackson is known to invest in real estate from time to time. His most popular investment is a mansion prized at almost $1.3 million which serves as his primary residence. The mansion also houses his mother and brother.

Located in Owings Mills, Maryland, this property spans 8,000 square feet. Its features include:

1. 8 bedrooms

2. 7 bathrooms

3. Recreation room

4. Gym

5. Office space

6. Wet bar

7. Living room

8. 3 car garage

9. Swimming pool

10. Plenty of lawn space

11. Outdoor patio

The location is just perfect for Jackson given that it is merely 20 minutes away from the Raven’s practice facility.

Lamar Jackson Cars

Lamar Jackson’s car collection is quite exquisite. After amassing over $32 million in earnings, Jackson went on to own a Rolls Royce Wraith worth almost $350,000 and a Mercedes Benz SL500 worth almost $300,000.

Starting humbly, Jackson who was driving a Toyota Carolla to his draft day to now pulling up in a grand edition Merc is one way to see how far Jackson has come in his journey so far.

Lamar Jackson Charity Work

Throughout his career, Lamar Jackson has been committed to improving the well-being of the community at large and helping those in need of resources and justice. Some of his philanthropic activities include:

1. The Lamar Jackson Foundation: Jackson established The Lamar Jackson Foundation, a nonprofit organization dedicated to empowering disadvantaged youth through education, athletics, and mentorship. The foundation partners with organizations such as the Boys & Girls Clubs of America, the Baltimore Hunger Project, and the United Way to provide resources and support to young people in need.

2. Thanksgiving turkeys: Jackson donated 200 Thanksgiving turkeys to families in need in Baltimore. He teamed up with teammate Marquise Brown to distribute the turkeys at a local community center.

3. COVID-19 relief: Jackson donated $250,000 to the Louisville COVID-19 Relief Fund to support relief efforts in his hometown. He also donated funds to support COVID-19 relief efforts in Baltimore.

4. Youth football camps: Jackson has hosted several youth football camps in Baltimore, providing young players with an opportunity to learn from him and other NFL players. The camps are free and open to players of all skill levels.

5. Partnerships with United Ways: Jackson partnered with the United Way to provide the backpacks and supplies in the Back-to-school bags program that donated backpacks filled with school supplies to students at a Baltimore elementary school. He partnered with the United Way during Christmas to provide gifts to over 200 families, including toys, books, and clothing.

Lamar Jackson Awards and Achievements

Entering the NFL in 2018, Lamar Jackson quickly made a name for himself as he became the NFL MVP in just his second year in the league. Along with this, Jackson has a few more accomplishments as a professional football player as listed below.